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Disney Channel to launch with ads in Russia

October 27, 2011 12:00:00 AM PDT
Disney will launch a free-to-air version of its Disney Channel in Russia supported by ads, the company said.

This version will be different than the home-grown version, which has no ads that aren't from Disney and requires a pay TV subscription.

The Walt Disney Co. is partnering with UTH Russia for the launch. Disney said Thursday that it would acquire a 49 percent stake in the Seven TV network from UTH. The Disney Channel will replace the current programming on that network.

The launch will reach about 40 million homes or about 75 percent of Russia's measured audience.

The terms of the deal have not been disclosed.

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