Hallmark Channel announced Friday it is introducing an annual "Kitten Bowl" that will air opposite of the big game.
The show, debuting Feb. 2, will be a three-hour showcase of feline agility, but the network says any form of cuteness is key to the game.
Cat contenders will be recruited from animal shelters. The prize will be a loving home for the orphaned animals.
But that means pet lovers will have to choose between "Kitten Bowl" and Animal Planet's "Puppy Bowl," which has been on air for years.
"Kitten Bowl" will air at 12 p.m. ET, then encore twice immediately after.
The Associated Press contributed to this report.