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Vista L.A.: New generation of Latinos

Originally aired Sun., Dec. 12, at 11:30 a.m.
August 14, 2011 12:00:00 AM PDT
Nearly half of Los Angeles residents are now Latinos. Their influence can be seen at every turn and in every facet of life in L.A.

While many come from Mexico and other parts of Latin America, U.S.-born Latinos are redefining what it means to be a Latino in America - not only by their growing numbers, but also by combining their heritage with their American identities.

Roberto Orci, president and CEO of Acento Inc., an L.A.-based advertising agency, speaks with Vista L.A. about this trend.