Costumed dogs strut down streets of Belmont Shore

LONG BEACH, Calif.

The winner of the costume contest, 3-year-old papillon Pomeranian named Sampson, took home a year's worth of dog food. Sampson was dressed as a reindeer.

The event also featured a pet adoption fair, bulldog kissing booth and "bobbing for howl-oweenies."

The annual parade raised money for spay-and-neuter programs, adoption groups and beach cleanups. They attempted to set a world record for the most costumed dogs in a parade, but it was unclear if the record was broken on Sunday.

Event organizer Justin Rudd said more than 500 dogs were registered.

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