Snow Valley Mountain Resort acquired by parent company of Bear Mountain and Snow Summit

Rob McMillan Image
Saturday, January 21, 2023
Snow Valley Mountain Resort bought by parent company of Bear Mountain
The parent company of Big Bear Mountain Resort has acquired Snow Valley Mountain Resort.

RUNNING SPRINGS, Calif. (KABC) -- Big Bear Mountain Resort just got a little bigger.

As of Friday, Snow Valley Mountain Resort has become a part of the Big Bear Mountain Resort operational footprint.

Alterra Mountain Company has acquired Snow Valley. The company's properties include Bear Mountain and Snow Summit in Big Bear Lake.

Some fresh snow could not come at a better time for ski resorts and other businesses in the SoCal mountains right at the start of the weekend.

Officials say this creates a three-mountain experience for visitors.

"Snow Valley Mountain Resort has been a treasured destination since 1924 and together we will continue its incredible legacy," Kevin Somes, the resort's vice president and general manager, said in a statement. "By becoming a member of the Alterra Mountain Company family of destinations, Snow Valley will continue to deliver exceptional guest experiences to ski and snow enthusiasts in Southern California and beyond."

Big Bear Mountain Resort spokesperson told Eyewitness News employees would be receiving a pay raise as part of the deal.

But skiers and snowboarders are left wondering whether ticket prices are going to increase.

"As long as I can board, it's fine," said one visitor.

And starting Feb. 20, Big Bear pass holders will be able to use their pass at Snow Valley. However, some people aren't happy with the sale.

"I've been a season pass holder since 1972, I have raised families here ... this hurts," said Wayne Burke of Temecula. "They don't care, it's money, money, money. They're going to charge everybody for everything."

Ben Thatcher of Irvine is more optimistic.

"It's good and bad for anything, it takes it from family-owned, but then there's going to be changes for the better, it's like any business, you know?" he said. "Change is necessary sometimes, so I'm looking forward to it."