When the Rams score a touchdown, several things tend to happen: The score goes up, the fans go crazy, and the flags start flying!
Matthew Valdez is a member of the Rams flag crew, tasked with storming the field whenever the Rams light up the scoreboard.
He's been doing this for the past two seasons, and the high-powered Rams offense has kept the flag crew busy.
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"The more points we rack up, of course we're out there. The last time I got insanely tired and excited was the Rams versus the (Kansas City) Chiefs. Oh my gosh! You know those points," he recalled.
Now, all that scoring has added up to a Rams Super Bowl appearance, and the Rams' offense is setting its sights on the end zone in Atlanta's high-tech stadium -- that means they'll be needing their flag crew on the field.
That's right: The flag crew -- which normally only works home games -- is going along for the ride, courtesy of the Rams organization. When Valdez got the good news, he lost it.
"I called everybody on the phone. I called my dad first...It's a tremendous feeling, an awesome honor just to go out and represent the team," he said.
It's a once-in-a-lifetime opportunity for a guy who won't catch a pass - or score a point - but one fans love to see hit the field.