Vans creates custom shoes to support small businesses, including Los Feliz skate shop
Vans is giving back to a number of small businesses, including a skate shop in Los Feliz called Kingswell.
LOS FELIZ (KABC) -- While many small businesses are struggling during COVID-19, some bigger companies like Vans are stepping in to help.
DJ Chavez, a retired professional skateboarder, co-opened a skate shop in Los Feliz called Kingswell in 2013.
"I think every child skateboarder's dream is to one day on their own skate shop I think besides be professional," said Chavez.
When the safer at home order hit and nonessential businesses had to shut down their shops, Chavez immediately grew worried.
"Everybody's life right now is nervousness and uncertainty. Double that when you provide for yourself through your own brick and mortar store," Chavez said.
But Kingswell is staying afloat thanks to a new campaign.
Vans started Foot the Bill to support small businesses.
With Foot the Bill, Chavez got to create custom Kingswell Vans that people can buy on the Vans website.
Vans says the proceeds will be donated to least 80 small businesses like Kingswell.
"This is just something that like it took so much stress off of the plate in just the sense of help," Chavez said. "This was like a breath of fresh air in a very uncertain time."
