"It's a water-based product. There's no toxic chemicals or anything in it," said owner Grant Walker. "It's safe around pets, around kids."
Walker says the dye has been used to color the grass at professional sports stadiums for years and is now being used to help residential neighborhoods.
Each application lasts about three to four months. Walker thinks it's a good option for people who live in areas where water use is restricted, like Southern California.
A freshly-painted lawn can also help slumping property values, which is exactly why one Riverside county city has hired a local contractor to paint lawns.
In the city of Perris, contractor Dave Milligan uses an environmentally friendly dye that lasts up to six months and is non-toxic. Perris has set aside $2 million in an effort to help stabilize neighborhoods struggling with multiple foreclosures.
MORE L.A. BREAKING NEWS, WEATHER, TRAFFIC, SPORTS
SEND TIP || REPORT TYPO || TWEET @abc7 || WIDGET