"I'm not a Bible-thumper, not someone who is going to jam my beliefs down your throat," display critic Kaaren Benton said. "I just said to them, your display is degrading, it's disgusting and it is an insult to my religion."
Diane Gan, another critic of the display, said that she didn't like the display because it desecrated Mary and it showed a lack of respect.
The public relations representative for Madison, the boutique chain, says they are making no comment.
Some onlookers wonder why people are making such a fuss.
"It's done in good taste," Los Angeles resident William Smith said. "If the image had high heels and garter belts, yeah, but no."
"There is so much going on in the world," Los Angeles resident Beryl Smith said. "This should be the least of anybody's worries."
Although some people are OK with the display Benton says someone needs to take a stand and urge the store to remove the display.
Benton and her co-workers are reaching out to the faithful, even the head of the Los Angeles Archdiocese.
"Cardinal Mahony, it was an e-mail and a couple of Protestant churches in the area," Benton said.
The response from one church said that the campaign to take down the display could backfire.
"We didn't want to bring publicity to the store. At the same time we wanted to speak out," Benton said.