"There are places where dynamic signs in Hollywood had been appropriate," Garcetti said. "But the signs that were put in Hollywood had the unintended effect over time of boosting land prices, and everybody said, `I have to have a billboard with my property and with my project,' and that certainly took away our (the city's) ability to have some discretion about where (the billboards) should and shouldn't be."
The Hollywood Chamber of Commerce, however, accused Garcetti of having "blindsided" its members. "What is most disturbing to us is that there was absolutely no consultation with the business community on a matter that may have serious impacts on future development in Hollywood," said the chamber's chairman, Sam Smith.
City News Service Contributed to this story.