More than 30 years after he died, the Hollywood icon is the new kid on the auction block.
"This is a sale for the fans," said Ethan Wayne, the actor's youngest son and the director of John Wayne Enterprises, which manages the late star's film rights and images.
Up for sale are 750 items from John Wayne's life, from movie scripts to artwork and even the movie star's exercise bike. They are expected to raise more than $1 million when the auction starts Thursday at the Hyatt Regency Century Plaza Hotel in Los Angeles.
"We tried to find very important items like that Golden Globe from 'True Grit,' all the way down to maybe less significant items, like a coffee mug that he used on his boat," Wayne said.
Fans even have a shot at buying the Duke's bathrobe.
His Rooster Cogburn hat from "True Grit," the film that earned him an Oscar, is expected to pull in well north of $30,000. The eye patch he wore in the film will be auctioned off, too.
"I think the eye patch can hit $10,000," said Greg Rohan, president of Heritage Auctions. "It still has his makeup on it so you get a little bit of John Wayne's DNA."
Ethan Wayne says it was hard for him and other family members to pick what would be sold.
"It tugs on your heartstrings but I know it's going to do the same thing for the fans," he said.
Those interested can start bidding on the items Thursday