While some men are appalled at the idea, others say, "Why not?"
"I don't want to fool anyone. Sooner or later, you have to take your clothes off," said one man who declined to give his name.
"It's just clothes, it's fine," said another man. "Why should you be embarrassed?"
Other men say they'd wear a Mirtle to look their best on a special occasion.
By the way, the company plans to release a line of slimming jeans for men soon.