Body builders strut muscles in Venice

VENICE, Calif. There wasn't a beer belly in sight at the 75th annual Labor Day Bodybuilding Championship on the Venice Beach Boardwalk. These amateurs are hardcore.

"They all seem so dedicated to what they're doing," said a passerby.

Beyond the diets, the self-denial, and the countless hours in the gym, you can see the commitment in tanning assistant Peter Hubbard.

"It gives her a very good tan, she's going to be nice and shiny on stage," says Hubbard.

Talk about reps, could you lift a tanning brush for so long?

Hubbard had been brandishing his brush for "at least an hour, because you have to make it completely even," he adds.

And how Sergio Fausto, flexing that wrist, smoothing his girlfriends hair to perfection.

"It's very important. It's your hair and makeup is almost as important as your body," says Fausto.

Who couldn't get inspired here?

Wendy Forman is 46 years old and a mother of two with abs of steel.

"I want to look the best I can do for my age," says Forman.

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