Shoppers got up very early Friday morning to look for deals and bargains.
The old cliche of the early bird getting the worm is fitting for Black Friday shoppers.
"We've been hitting the malls since 5:30," said shopper Barbara Laganier. "We're hitting the sales. We have to catch everything before 1 o'clock, because they cut off the morning bargains, so we're out there doing it."
"I need a rest. I've already done too much shopping," said another shopper Anita Bazar. "The sales are really good. You wouldn't know there is a recession going on. There are a lot of people spending money."
It's typical on Black Friday to see store fronts plastered with mega sale postings.
Daniel Leblanc went shopping with his wife. He carried the bags, and she carried the cash.
"I think all women are happy today. You don't see too many walking around without a smile," said Leblanc.
"They have some great sales. Bath and Body Works, I mean, this is a huge bag for almost nothing. Victoria's Secret, I mean, I have three daughters, so their promotions are wonderful," said shopper Melina Boring.
"This is just a successful day. You go out, and sometimes you kind of miss, but today is hit, hit, hit. It's great," described Laganier.
Some of Valencia Town Center's department stores opened as early as midnight.