Council moves to ban massive Hollywood signs

LOS ANGELES /*L.A. City Council President Eric Garcetti*/ said those billboards should be banned from an area bounded by the Hollywood (101) Freeway on the north and east, Melrose Avenue on the south and La Brea Avenue on the west. The measure has been approved by the council and has sent to the City Attorney's Office to draft an ordinance.

"There are places where dynamic signs in Hollywood had been appropriate," Garcetti said. "But the signs that were put in Hollywood had the unintended effect over time of boosting land prices, and everybody said, `I have to have a billboard with my property and with my project,' and that certainly took away our (the city's) ability to have some discretion about where (the billboards) should and shouldn't be."

The /*Hollywood Chamber of Commerce*/, however, accused Garcetti of having "blindsided" its members. "What is most disturbing to us is that there was absolutely no consultation with the business community on a matter that may have serious impacts on future development in Hollywood," said the chamber's chairman, Sam Smith.

City News Service Contributed to this story.

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