"That went viral and it catapulted our business in literally 24 hours," said Rodriguez.
It's a story of trauma to triumph for Rodriguez. She's all smiles today but just three years ago, she was struggling with her mental health after having to publicly testify against an abuser. She decided giving back was the best way to get her life back on track.
"I decided to volunteer with a girls and women's empowerment program in India," said Rodriguez.
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She spent more than a month in India, raising the money for her trip by creating and selling jewelry. Rodriguez says the experience was transformative and set her on a journey to find a solution that would support women in business and girls in need.
"When I was there, the girls just changed my life," said Rodriguez. "I wanted to figure out how to be able to give back to them and send money back to India regardless of where I was."
"GRL Collective" is Kristine's solution. And when some social media posts were shared by several famous people with big followings, her idea took off.
"The Latinx community has been very, very supportive," said Rodriguez. "They send me emails, DM, all of the above to just let me know how much they feel seen; how much our designs have impacted them."
Twenty percent of the lifestyle brand's profits go to the Sambhali Trust, a girl's education nonprofit in India; and portions of other products help fund other organizations.
"That's just a thread that runs through our entire business and something that is very important to us and will always be important to us," said Rodriguez.
To learn more, visit www.grlcollective.com.