Rose Bowl: Tournament of Roses Association sues city of Pasadena over trademarks

PASADENA, Calif. (CNS) -- The Tournament of Roses Association on Thursday sued the city of Pasadena in order to have a federal court determine ownership of the "Rose Bowl'' and Rose Bowl Game'' trademarks.

The association contends it has full ownership of the name, while the city alleges it shares naming rights.

"We are a nonprofit civic organization with hundreds of volunteers and deep roots in Pasadena,'' Tournament of Roses Executive Director/CEO David Eads said. "This is where the parade and the game belong every year, and we have no intention of going anywhere.''

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Eads said the city's attempt to assert co-ownership in what are indisputably our trademarks threatens to interfere with our ability to carry out even routine business activities and we have no choice but to get confirmation of our rights by the courts.''

Pasadena spokeswoman Lisa Derderian said city officials had just received the lawsuit and would not immediately be able to comment.

Tensions between the entities apparently escalated when restrictions arising from the COVID-19 pandemic caused the cancellation of the annual Rose Parade and fans being banned from the stands for the Rose Bowl Game, which was ultimately held in Arlington, Texas, according to the complaint filed in Los Angeles federal court.

The Tournament of Roses and College Football Playoff worked to move the game to Texas, marking the first time since 1942 the Rose Bowl was played outside of Pasadena.
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