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Report: 'Cyber Monday' makes record sales

Online retailers are celebrating record sales on 'Cyber Monday,' the Monday after the Thanksgiving holiday weekend.

November 29, 2011 12:00:00 AM PST
Online retailers are celebrating record sales on the Monday after the Thanksgiving holiday weekend.

A new report says more "Cyber Monday" shoppers than ever made purchases online, driving up sales 33 percent.

According to IBM Benchmark, those shoppers spent an average of $193 per order. About 80 percent of online retailers offered special "Cyber Monday" deals.

Web traffic rose 28 percent on Monday, according to another firm, online content-delivery firm Akamai. The peak was at 6 p.m. PT when shoppers on both the East and West coasts were online.

Meanwhile, more people are using their mobile devices to shop online. Usage of smartphones and tablets jumped from about 2 percent last year to about 6.6 percent this year.

The numbers echo a strong shopper showing in stores over the holiday weekend. A record 226 million shoppers visited stores and websites during the four-day holiday weekend starting on Thanksgiving Day, up from 212 million last year, according to The National Retail Federation.

The term Cyber Monday was coined in 2005 by the NRF, a retail trade group, to encourage Americans to shop online.

The Associated Press contributed to this story.


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