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Kim Kardashian helps 'Kiss Away Poverty'

September 5, 2010 12:00:00 AM PDT
Reality TV star Kim Kardashian was in Santa Monica on Saturday to support the Kiss Away Poverty campaign.Kardashian says she is proud to be part of the launch of Fusion Beauty's new "FusionBeauty's IllumiFill Luminizer" because the company partners with the Seven Bar Foundation to help women out of poverty.

The company donates $1 from the sale of every lip gloss to the foundation.

"They give back, and me being an entrepreneur and trying to give beauty and fashion tips all over the place, I feel like it's an even greater thing to help women get on their feet and to help women get out of poverty and get good jobs and get their lives together. So I just think it's the perfect fit," Kardashian said.

A large crowd of admirers also took advantage of the chance to chat with Kardashian.