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Staples Center gets giant Transformer as promo for new ride

An 80-foot Transformer designed to look like crashed through the Staples Center is seen in this photo Monday, April 16, 2012. The stunt was a promotion for the new 'Transformers: The Ride 3D' attraction at Universal Studios.

April 16, 2012 12:00:00 AM PDT
People driving by the Staples Center on Monday may have noticed smoke and what looked like a huge hole in the side of the building.

It was all a stunt to promote a new ride opening at Universal Studios. The 80-foot tall Transformer appeared to be smashing into Staples Center.

The billowing smoke and debris along Chick Hearn Court was all part of the display, which was kept up through the day.

"Transformers: The Ride 3D" opens next month.