They are the iPhone XS and the iPhone XR.
Apple says the XS and XS Max are faster with a more advanced camera and extended battery life.
The XS starts at $999.
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The larger version, the iPhone XS Max has a 6.5 inch display, making it Apple's biggest screen, the price starts at $1,099.
Eager Apple fans lined outside stores across Southern California early Friday morning in order to be the first to get the newest iPhones.
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Apple is also releasing a new version of its Watch. The Series 4 version of the device offers increased health-monitoring features.