VIRAL VIDEO: You've never seen a used car like this

Byby Sophia Noor KABC logo
Thursday, May 15, 2014


Trolling the web for used car listings can be daunting, so this commercial for a 1980s-era Volvo is more than a breath of fresh air - it may be the most effective marketing a used car has ever had. For those of us who carpooled to school in a white Volvo hatchback for many years, the commercial invokes a nostalgia usually reserved for Backstreet Boys albums.



Words like "cinematography" and "used car" are rarely used in the same sentence, but this short commercial, produced by a Swedish art director, is worth watching. Maybe he can outsource his talents for the ancient purple Prelude you've got collecting dust in your garage.


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