Hot Wheels launches 1st-ever remote-controlled wheelchair toy in effort to expand its representation
EL SEGUNDO, Calif. (KABC) -- One of the biggest toy brands in the world is expanding its representation.
Hot Wheels celebrated the launch of its first-ever remote-controlled wheelchair toy outside of Mattel headquarters in El Segundo Tuesday.
The toymaker partnered with Aaron "Wheelz" Fotheringham, a five-time Wheelchair Motocross World Champion and Paralympic athlete, to create it.
Hot Wheels made a cast of his wheelchair and designed his mini-me to sit in it.
"They hit me up to do this RC and it was totally, you know, a game changer," Fotheringham said. "To be able to work alongside Hot Wheels to come up with this toy, it's not just a huge compliment for me, but I think it will change the way people view wheelchairs and you know, make them a lot more fun"
Children who use a wheelchair got to try out the new creation.
It will be available to purchase on Nov. 1.
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