United Kingdom police wearing fake Rolexes to lure robbers in high-end neighborhoods

LONDON (KABC) -- Undercover officers are now wearing fake Rolexes while out on patrol in London's popular West End.

They're baiting what they call Rolex watch gangs.

Gangs have stolen nearly $9 million worth of Rolex and other luxury brand watches in London over the past seven months.

Most of these robberies take place in high-end neighborhoods where in the last nine years, the number of Rolex crimes in the U.K. has doubled.